bakerMongolia Success Story: Bakery Business Thrives

N. Marjangul graduated from a food technology vocational college in Kazakhstan in 1990 and returned to Bayan-Ulgii in western Mongolia shortly thereafter, finding employment in the local meat factory. Following low paying jobs at the meat factory, and bakery workshop, and food processing company, Marjangul decided that it was time to open her own business but did not know the first thing about running a business.

After seeing a television advertisement by USAID's Growing Entrepreneurship Rapidly (GER) Initiative for bakery training she decided to pay the branch office a visit in September 2006. The GER Initiative, implemented by CHF International, provides business development services to residents, micro and small business located in the peri-urban "ger" districts surrounding Mongolia's major urban centers.

Marjangul became acquainted with the project's business services and received consulting on how to start her own business and attended the bakery training. Shortly thereafter, GER helped facilitate a loan through one of its local partner banks so that Marjangul would have the capital necessary to start her new bakery. She also attended GER's bookeeping trainings and began using GER's accounting booklets to track her business activities. Another helpful service was GER’s monthly newspaper, in which clients could advertise their products and services, a much needed marketing outlet for Marjangul's new business.

Over time, Marjangul has expanded her bakery operations, branded her products using cake boxes produced in Mongolia's capital, Ulaanbaatar, hired more employees, and increased the size of her workshop. She even managed to use her business proceeds to invest in a new car with which she delivers her cakes to locations throughout the province (aimag), including 3 schools through a contract with the Mongolian government's school lunch program.

Currently, Marjangul looks forward to continuing the expansion of her business into a large company with many employees and a large workshop and the GER Initiative looks forward to helping her achieve these goals.